Insights

Clear, useful insights on software, AI, SEO, and growth—written for leaders evaluating what to build, improve, automate, or scale.

Strategy

How Much Does a Website Really Cost in 2026?

The honest breakdown agencies won't give you — what drives cost, where budgets get wasted, and how to scope a site that pays for itself.

OFOmar Farouk7 min
AI

AI Chatbots That Don't Embarrass Your Brand

Most chatbots fail because they're deployed like widgets, not engineered like products. Here's the architecture behind assistants that customers actually thank.

LPLina Petrova8 min
Engineering

Core Web Vitals: The Business Owner's Guide

Google measures your site's speed and stability — and ranks you accordingly. What LCP, INP, and CLS mean in revenue terms, minus the jargon.

OFOmar Farouk6 min
Growth

SEO in the Age of AI Search

ChatGPT, Gemini, and AI Overviews are changing how customers find you. The brands winning aren't abandoning SEO — they're upgrading it.

MKMaya Krishnan9 min
Strategy

MVP Scoping: Cut Features, Not Corners

Most startups build too much, too soon, too slowly. How to find the smallest product genuinely worth launching — and why 'small' beats 'cheap'.

DODavid Osei7 min
Design

Design Systems That Scale Brands, Not Just Screens

Why the best digital brands feel coherent everywhere — and how a design system turns brand consistency from a police action into a default.

SASofia Almeida6 min
AI

The WhatsApp Automation Playbook for Growing Businesses

Two billion people live on WhatsApp. The businesses winning there treat it as a product channel, not a phone line — here's the playbook.

LPLina Petrova8 min
Strategy

Choosing a Development Partner: 9 Red Flags and 5 Green Ones

After rescuing dozens of failed projects, we know exactly how they start. What to ask, what to run from, and what a healthy engagement looks like.

DODavid Osei7 min