Real Estate · Web · 2024

A high-performance property discovery and lead-qualification site for investors comparing Dubai residential opportunities.

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More Qualified Enquiries
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Mobile Performance
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Longer Engagement
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Search Pages Launched
01 — THE CHALLENGE

Where it started

The advisory's old site made buyers download brochures or submit generic forms before they could compare property types, payment plans, and locations.

Content teams needed a way to publish market guides quickly without compromising the rich visual experience investors expected.

02 — THE SOLUTION

What we built

We built a content-managed discovery experience with structured developments, comparison tools, and progressive lead forms.

A focused SEO architecture connects guides, communities, and listings so investors can move from research to conversation naturally.

  • Structured property catalogue
  • Investor comparison tools
  • Progressive lead qualification
  • Editorial market guide hub
  • Image optimization pipeline
03 — THE TRANSFORMATION

Drag to compare

After
  • Fast investor discovery
  • Higher-intent enquiries
  • Connected content journeys
  • Editorial control for the team

Inside the build

Investor property discovery
Community comparison
Payment-plan explainer
Market guide hub

“The site now makes our advice and our listings work together. Buyers arrive better informed and our advisers start stronger conversations.”

MP
Managing Partner
Property Advisory Client
ClientBoutique Property Advisory, Dubai
IndustryReal Estate
Timeline4 months
Year2024
ServiceSEO
Stack
Next.jsSanity CMSMapboxVercelTailwind CSSGA4

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