Retail & Wholesale · E-commerce · 2025

A self-service wholesale ordering portal connecting contractors, dealers, and regional warehouses across India.

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Faster Quote Turnaround
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Repeat Orders Online
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Higher Dealer AOV
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SKUs Searchable
01 — THE CHALLENGE

Where it started

Sales representatives handled repeat orders through calls and spreadsheets, while dealers could not see live regional availability or negotiated pricing.

The business needed an ordering experience that reflected account-specific prices, credit terms, and warehouse constraints without replacing its ERP.

02 — THE SOLUTION

What we built

We delivered a fast headless storefront with account pricing, saved purchase lists, bulk upload, and a request-for-quote workflow.

ERP syncs keep stock, credit status, invoices, and order milestones current for both the dealer and internal sales team.

  • Account-specific pricing
  • Bulk order upload
  • Live warehouse availability
  • ERP order and invoice sync
  • Dealer quotation workflow
03 — THE TRANSFORMATION

Drag to compare

After
  • 24/7 dealer ordering
  • Contract pricing by account
  • Guided quotes
  • Live availability by warehouse

Inside the build

Bulk ordering workspace
Dealer-specific catalog
Quote approval flow
Warehouse availability

“Dealers can now place a complete order without waiting for a callback, while our sales team can focus on complex, higher-value opportunities.”

DCM
Digital Commerce Manager
Confidential Distribution Client
ClientConfidential Building Supplies Distributor, India
IndustryRetail & Wholesale
Timeline5 months
Year2025
ServiceE-commerce
Stack
Next.jsNode.jsPostgreSQLAlgoliaSAP IntegrationAWS

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